Nanette Ureña is vice president and retail banking officer at Ponce Bank, which she joined in 2004 as a teller and steadily took on new roles and responsibilities to reach her current position. She offers a unique blend of dedication, loyalty, commitment, vision, and knowledge in the financial sector.
Ureña supports the bank’s ongoing efforts on operational excellence, client focus, service delivery, and sales support. She oversees performance of 13 retail branches, with a focus on strengthening customer experience, driving sales and service initiatives, enhancing operational effectiveness, and empowering branch teams to succeed. She works closely with branch leadership to provide strategic guidance, coaching, and support that aligns with the bank’s overall mission and goals. In addition, she assists with the development and implementation of the bank’s sales plan, helping establish customer service objectives, sales strategies, and market penetration benchmarks for the retail banking team. Her leadership continues to support the bank’s strategic growth while reinforcing its commitment to employee development, customer satisfaction, and meaningful community impact.
While business development manager between 2013 and 2017, she managed many of the bank’s business portfolio clients in the Upper Bronx region. Her efforts to meet client needs and strong qualifications boosted employee engagement, customer satisfaction, and overall deposit growth. She then became vice president and area manager of the bank’s Bronx/Manhattan branches, where she engaged clients and worked closely with the bank’s executives to address departmental needs. She supported the bank’s retail transformation by emphasizing technology upgrades, customer satisfaction, and employee development. She was also heavily involved in the community, regularly participating in local events and teaching financial literacy.
